Born in Bali, raised in Birmingham, Alabama, educated in California, and crystalized in New York, Sasha is deeply influenced by the rich cultures of her untraditional upbringing.

Sasha graduated from Stanford University with a Bachelors in American Studies and later from Columbia University with an MBA. Prior, Sasha spent nearly 8 years at YouTube and Google, working at the intersection of entertainment, technology, and fashion. There she worked with brands like Louis Vuitton, Christian Dior, and Gucci, and with culture-shaping creators like Emma Chamberlain and Cody Ko.